Welcome to Launch University!
The best launch plan is one you’re actually excited about. Are you ready to get your launch done the right way?
Set realistic goals
& create a step-by-step plan to achieve them.
Produce engaging content that turns leads into customers every time.
Build & connect each element of your launch for a seamless experience.
Execute the perfect launch with the confidence to do it even better next time.
Maybe you are brand new to launching and simply have no idea where to start. Or, you’ve had some less-than-awesome launches in the past that left you feeling too overwhelmed to try again.
Now you’re left with more questions than answers.
Admit it.You could use some help.
- Figure out which of your business goals are realistic and achievable (and which ones can stay electives).
- Create a solid launch plan, from your pre-pre launch (yup, that’s a thing) to post-launch.
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Be prepared for any hiccups that will pop up (and know how to fix them).
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Connect all of the technology that powers your launch for a smooth ride to checkout and beyond.
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And so much more…
Don’t you think it’s time to stop the spiral?
That’s why I’m here!
There are a lot of courses about launching. I’ve audited a lot of them. I’ve read all the books on launching. And everyone teaches their signature framework. I get it; that’s the way to do it, right?
But here’s the problem: I’ve had so many business owners come to me saying they took someone else’s course, it didn’t work for them, and they didn’t know why or how to fix it. Ouch.
There are tons of amazing and successful course creators out there who know how to help you launch, but most have only learned through experiences in their own business. After working with dozens of clients across multiple industries, I’m sharing the roadmap for what will work for YOU.
That’s why I wanted to create a place that not only teaches you how to launch, but gives you the tools to make it flexible for you and your business. Because a one-size-fits all launch doesn’t actually exist.
If you want help from an expert who has a 30,000 foot birds-eye-view of what will or won’t work for your launch, I’m your girl!
Did someone say “success”?
Here’s the kind of return our launchers have seen:
New launchers saw a nearly 10x return on their investment!
Repeat launchers saw a nearly 20x return on their investment, launch over launch!
Kristi’s 10x ROI On Her First Launch
After Working With Audrey
“My favorite part about working with Audrey was truly feeling supported in my launch, knowing I could ask her all of my questions. Her brilliance when it comes to marketing and launching blew my mind and I just felt like she brought me confidence as I was navigating all of the millions of pieces! I didn’t have to wonder if I was doing the right thing or wasting time and energy trying to figure it out. It was not a one size fits all approach. Audrey took the time to come up with a launch strategy that worked for me. Now my first launch is complete and it was five figures! I could have not done it without Audrey.”
- Kristi DaSilva, CEO & Founder of DaSilva Life
OUR CLASS SCHEDULE FOLLOWS
The Launch University Method
Clarify your goals and objectives, so you can develop a strategic launch plan and schedule.
Here’s what you’ll learn:
- If your offer is a good, launch-ready offer (and if not, how to make it one!)
- The importance of conducting customer research before you launch
- Which of your goals are worth your time and budget
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How to map out every one of your tasks and lay it all out in a detailed workback
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Best practices for building all of your initial content and your launch plan
You’ll leave with a step-by-step launch plan and the confidence to blast through any mindset struggles as you continue on your launch journey.
Create a lead generation and content nurture strategy to prime your leads way ahead of your launch.
Here’s what you’ll learn:
- Which freebie is the best choice to capture your audience
- What assets you need to build, from opt-in pages to email sequences
- The right time to start teasing your launch
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The best platforms to promote your content to make sure it gets seen
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How to plan your content around a small audience
You’ll leave ready to start creating content that speaks to your audience, whether you have a bunch of followers or you’re starting out small.
Plan, develop, and prepare an attractive pre-launch conversion event that will prime your audience for your launch.
Here’s what you’ll learn:
You’ll leave with a conversion event that turns your new or cold leads into a warm audience that can’t wait to hear more about what you have to offer.
- Which tools and platforms work best for your launch
- How to use conversion copy in your emails and sales page to entice your audience to buy your product or service
- Why good design makes all the difference for your sales page
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What emails are critical to send to your audience and tips for how to write them
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Social media tips to keep your content fresh and enticing
Complete final preparations for your cart-open period and execute your launch plan with confidence.
Here’s what you’ll learn:
You’ll leave knowing how to fix launch issues without batting an eye, along with an understanding of how to gauge launch results.
- How to close your cart and set up your waitlist for your next launch
- The importance of customer feedback and how to utilize it for next time
- Finding new ways to improve your offer and optimize, while tweaking things that did not go as planned
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Recording final sales data (and what it all means)
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Setting up a nurture sequence for those in your audience that did not buy
You’ll leave knowing how to fix launch issues without batting an eye, along with an understanding of how to gauge launch results.
Repeat launcher Jen Grayeb saw a
17x Return on Her Investment
Engaging & Fundamental Resources
AKA Your ‘Support Materials’
Keep all of your plans, schedules and strategies organized with support materials that will help you build and execute your launch. We’ll provide you with:
6 workbooks filled with over
70 pages of content!
More than 30 individual worksheets like checklists, spreadsheets and templates!
Over 3 hours of pre-recorded content to learn from!
Nearly $5,000 in additional value!
A Market Research Template
Conduct your market research analysis, then validate and refine your messaging so you’re confident you stack up well against your competition.
Determine realistic projections for your business based on your current business data.
The Recommended Launch Plan
A done-for-you, high-level launch plan that provides recommended action steps and assets for each of the 5 launch phases!
The Sales Page Framework
Strategic prompts to help you articulate the value of your offer and compile all the information you’ll need in order to develop your launch assets later!
Email Nurture Sequence Templates
Use these templates to help you write your email content, especially if you don’t already have a welcome sequence you send to new subscribers after they join your list!
A Content Planner
Three Social Canva Templates
A Social Content Planner
A Launch Metrics Tracker
Use this tracking spreadsheet to measure your big-picture launch results for each day of your launch.
Enroll in Launch University
A digital course created to take the overwhelm and guesswork out of launching, for both freshman and senior founders!
Students will enjoy a step-by-step lesson plan, 6 workbooks filled with over 70 pages of content, more than 30 individual worksheets (checklists, spreadsheets and templates) to complete as you take the course, over 3 hours of pre-recorded content to learn from, an engaging community, and coaching calls to help you graduate to successful launcher in just one semester.
- Set realistic and achievable goals in line with your business needs.
- Create a manageable launch strategy, without pulling any all-nighters.
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Feel more-than-confident you have the chops to correct any hiccups along the way.
Launch University is Dreampro certified!
Dreampro course standards for quality and learner experience, certified by Ariel Schiffer (founder and CEO of online course creator agency, Dreampro).
After Working With Audrey
“Audrey has a wealth of knowledge and insight that she brought to my launch strategy, along with her ability to make you feel confident and at ease during what can be one of the most stressful seasons in business, aka a launch. Working with her gave me the confidence I needed to move forward. She is the mindset piece that I was missing to cross the finish line. The gal basically oozes validation. Now I feel equipped with everything I need to package up my brilliance, market it with confidence, and serve my audience!”
- Karsen Murray, Owner and Founder of HypeGal
This course is the perfect fit if …
- You are an entrepreneur or small business owner with an offer you think is the bomb dot com.
- You are ready for a successful launch.
- You’re ready to dedicate time to learning how to launch from start to finish.
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You’re tired of feeling overwhelmed and just want to get your launch done right.
It’s probably not for you if…
- You do not currently own a business or at least have an offer in mind.
- You already know exactly the exact steps it takes to launch and be profitable.
- You’re looking for a DIY program with pre-built launch templates only.
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You can already fix any and all problems, especially tech issues that pop up during your launch.
Meet Your Professor, Audrey Saccone
Founder of Launch University and CEO & Founder of Launch BFF and Audrey Digital
Audrey has helped small business owners and industry leaders alike go from big ideas to actual income.
She’s worked for major players like Marie Forleo and Sophia Amoruso, blending tried-and-true methods with a healthy dose of resourcefulness to help entrepreneurs just like you become successful.
Audrey is ready to help you take the overwhelm out of launching and remind you that you have exactly what it takes to become the creator of your own success story.
ON THE FENCE?
We get it, this is a big investment.
Which is why we have a no-questions-asked refund policy. Simply email us by within 2 weeks of your purchase date to let us know this isn't the right program for you and we'll issue a refund.
“Audrey’s process and support was spot on. Getting to hash out the pieces we had in place paired with her insight was super valuable and easily actionable to make changes or updates to my launch plan. I feel like a weight has been lifted in terms of my daily workload.”
- Ashley Tolusic, Founder of TALOOP
I’ve never launched my product or service before. Can Launch University help me?
Yes! Launch University was created to help small business owners and entrepreneurs who are looking to get their launch done right. We’ll teach you how to make sure your offer is good enough to launch, help you put together your entire strategy and content plan, provide you with all of the resources to make sure you can keep it all organized, and so much more!
If you want a launch-building-and-executing roadmap, you’ve come to the right place!
I’ve launched before and it was less than awesome. How can Launch University help?
We’re sorry to hear that your previous launches weren’t as successful as you hoped. But you’re in the right place!
At Launch University you will learn how to correct any and all mistakes you’ve made in the past so you have nothing but successful launches moving forward. We’ll help you deep-dive into your offer to make sure it’s something your audience actually wants and help you map out new, engaging content. You’ll have all of the tools and know-how you need to connect all of your tech and to fix any hiccups that come up along the way.
My audience is small. Can I still take the course?
You sure can! And you’re not alone. So many people have asked me if they can still launch with a small audience. The answer is yes. And we’ll teach you exactly how to do it inside Launch University.
How long is the course?
It will take 12 weeks to complete the entire launch roadmap, our The Launch University Method. But you’ll have lifetime access to the core course material to revisit as needed.
Is this a virtual learning experience?
Yes, Launch University is a virtual experience. You’ll learn from pre-recorded content hosted by Audrey herself.
All of your learning materials (like the workbooks, checklists, templates, and spreadsheets) can be found on your dashboard in Kajabi and are hosted in Google Docs for easy editing access.
Will Launch University teach me how to launch an evergreen product?
Nope. Launch University will teach you how to live launch.
We recommend live launching for your course to give you the best real time feedback. This will allow you to work out all of the hiccups first and optimize your launch so that it is as perfect as possible before you move it to an evergreen model.
When does Launch University begin?
Launch University enrollment officially begins as soon as you complete your purchase!
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Consumer Testimonials Disclaimer
Testimonials, statements and opinions presented are applicable to the customers depicted or identified. Customers’ past performance and experiences do not guarantee future results. As with any business-related program, your results using Launch University or any other course offered by us may vary from these customer testimonials. Your results will be based on many variables, including, but not limited to, your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. Courses offered here are not “get rich quick schemes.” All testimonials are opinions expressed by customers and are not our opinions and are non-representative.